#SkiBueno has become Ski Santa Fe's premiere social media campaign and one that motivated hundreds of skiers / Instagram users to submit over 1500 images and videos in a competition to win a 2014/2015 Gold Pass along with numerous prizes and featured posts online. Instagram influencers from Dallas, Little Rock and Toronto came to take part in their own #SkiBueno adventures and helped to garner over a million impressions and over 350k likes to #SkiBueno images and videos.